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Written by: Scott Strohmaier Advertising a car in these hard economic times can be very challenging, so creating a magazine ad that will effectively sell an ambulance might be deemed an impossible task. That is, unless you’re Vetor Zero — an award-winning commercial animation studio in São Paulo, Brazil. When Vetor Zero got the job of helping Fiat sell their ambulances, they knew the ads had to be something special. The car company’s ambulance line was about to be announced in a Brazilian magazine and it was Vetor Zero’s job to help them do it in a way that grabbed people’s attention. Daniel Sian, a 3D generalist/illustrator with Vetor Zero brought the ads to life using a combination of software. Maxon’s Cinema 4D was used for modeling, lighting and rendering. Sculpting was done with Pixelogic’s ZBrush and Photoshop was a key post-production tool

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Vetor Zero Teams Up With Leo Burnett for Award-Winning Fiat Ambulance Campaign